Advertising: Microsoft Ads
Welcome to a Microsoft Ads-agency with great experience!
Google Ads is undoubtedly the biggest paid-ad tool there is. Having worked with both Google Ads and Microsoft Ads (formerly known as Bing Ads) since 2009, we know how important it is to not underestimate the latter. 14% of all searches are made on Microsoft Ads. 14%! Ignoring that would not only be stupid; it could also mean you’re missing out on a whole lot of potential leads or sales.
What is Microsoft Ads?
Microsoft Ads is a digital advertising tool that often is overlooked because of big brother Google Ads. Bit of a shame since Microsoft Ads tends to have a higher CTR (Click Through Rate) with a lower CPC (Cost per Click) which in the end generates cheaper leads. Microsoft Ads consists of a search network that is used to reach out with ads to potential buyers. When talking about Microsoft Ads we are referring to the search ads that are shown at the top of the search-result page on for example Bing.
As an advertiser you have two options; either you’re shown the organic way – or you pay to be shown. In order to be seen at the top four positions you have to use Microsoft Ads. When someone clicks on the ad, you pay for it. The exact cost is determined by a few factors:
- Competition – if a lot of others want to be seen on the specific spot it will naturally become more expensive
- Relevancy – how well the ad matches the search intent, the better match – the lower price
Microsoft Ads is an excellent complement to Google Ads and makes sure you cover an important market share. Without it, it will be difficult to dominate the web.
What we do
Our mission is to optimize your presence online. We want you to get good value for money and help your business to thrive. Ever since we started using Microsoft Ads we’ve gathered a whole lot of insights and knowledge about how you can create profitable sales on the www. Our curiosity and urge to deliver results makes us stay in the leading edge of digital marketing which is crucial in order for us to help you. Want to find our more? Please contact us!